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FoodBusinessNews.net 30/06/2011

Chocolate pieces now come in micro-sizes

NORDERSTEDT, GERMANY - Herza Schokolade now offers its Chocnology specialties in micro-sizes.

The tiny pieces are dispersed widely and give the end product a “chocolaty” appearance although less material is used, according to the Norderstedt-based company. A kilogram (2.2 lbs) of classic chocolate ingredients contains about 10,000 pieces while a kilogram of the chocolate in micro-sizes contains more than 500,000 pieces.
 
“Industrial manufacturers are showing tremendous interest in micro-size pieces because they are always on the lookout for ideas for new products that will entice consumers to buy,” said Carsten Braumann, sales director. “A further factor is the cost. Chocolate is very expensive at the moment. The micro-size pieces enable manufacturers to offer products containing chocolate without unduly increasing the production costs.”
 
Herza has developed cutting techniques to produce the micro-size chocolate. Customers may choose between square micro-silvers and micro-drops that are not bigger than a head of a pin. A powdery product is called “chocolate semolina.” The micro-pieces are available as white, milk or dark chocolate and as a three-color mix of all the variants. A coated version is available, too.


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