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Title: International Milk Prodution Chain Fair
Date: 01/10/2007
Autor: The Food World

The biggest milk chain fair in Latin America changes and gets a new shape
Feileite – International Fair of the Milk Productive Chain
"New Values. More Quality"
Date: October 30 through November 3, 2007
Time: From 9:00 a.m. to 8:00 p.m.
Place: Imigrantes Exposition Center - SP
Information: (11) 5067-6767
e-mail: feileite@agrocentro.com.br
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On October 30 through November 3 the sectors making part of the milk productive chain will have the opportunity to verify the birth of an event that is already great and mature from its beginning, and which is able to leverage the business volume of the producers and the companies included in that segment.

Feileite, the International Fair of the Milk Productive Chain came up from the improvement and know-how acquired by Agrocentro through the Expomilk, an event that for 15 years has used its best endeavors towards strengthening the Brazilian producers, in addition to gathering 15 thousand people and 130 breeders in the last year.

The event went through a strong change in its structure, with a view to make it bigger, more comprehensive and mainly more dynamic. The idea is to gather a great number of visitors, breeders, associations and companies in order to establish, among all links of the productive chain, significant contacts that will end up solidifying the image of the activity, in addition to providing good new opportunities for the segment.

It has been investing in diversity, technology and quality to provide every member of the milk market with information, solutions, perspectives, partnerships and everything else that may help them acquire and consolidate their space, both domestically and in the foreign market.

Among the novelties to be presented by Agrocentro, the stand-out point is the development of the Breeder´s Shopping Center, where the cattle raiser will be able to sell his animals with no need to put them under trial nor auction them, thus making the life of small-sized and medium-sized producers easier.
Feileite will inherit the same lesson from Feinco, the Caprine and Ovine International Fair, and Feicorte, the International Fair of the Meat Productive Chain, held in March and June, respectively, which are great fairs with expressive representativeness within the segments they operate.

Feileite´s program shall include a number of lectures, seminars, workshops, symposiums, courses, auctions and trials that will allow for the event to play the role of a great store window searching for visibility, acknowledgment and growth.

Held in the Imigrantes Exposition Center, the single pavilion in São Paulo able to shelter business fairs of the most different segments, as well as high level farming and cattle raising expositions. The Exposition Center has a surface covered area of 50,000m² , 10 auditoriums for congresses and seminars, lodging facilities for treaters, air-conditioned auction premises and a large parking lot. It is located within a total surface area of 242,000m², with an exceptional location, 800 meters away from the Jabaquara subway station, and 3 kilometers away from the Congonhas airport.

With these goals, Feileite intends to monitor the development and the perspectives of the market, thus adding new values and more quality to the whole milk productive chain.

Feileite 2007. New Values. More Quality