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Title: IGW Berlin
Date: 15/01/2008
Autor: Berlin Messe

The IGW is a one-of-a-kind international exhibition for the food, agricultural, and horticultural industries. Established in 1926 it will take place for the 73 rd time in 2008. Producers from all over the world use the IGW to test-market food and luxury items and establish a brand image. Exhibitors often organize around national, regional, or product themes. Presentations feature fresh produce, fish, meats, and dairy products. These combine with a vast selection of international wine, beer, and spirits specialties, to satisfy every culinary palate. Right in line with consumer trends, the IGW also includes direct agricultural sales and the BIO MARKT organic products section.

The IGW also features commercial and non-commercial agricultural, forestry, and landscaping exhibits. Changing annual themes typically include such topics as renewable resources or scientific livestock breeding and production. These trade show elements are of particular interest to those involved in the developing markets of central and eastern Europe.

Products on Display

The IGW features a vast selection of products:

- International foods and luxury items
- Fresh produce of all kinds
- Beer, wine, and spirits
- Meats and sausages
- Seafood
- Teas, herbs, and spices
- Agricultural and horticultural equipment, machinery, and fixtures
- Seed
- Greenhouses and gardening supplies
- Breeding stock
- Appliances and fixtures for the kitchen and household

Additional information is available at the Agricultural Trade Visitor Centre in hall 25, the official foreign and German exhibitor stands and in the CMA hall 20.

Visitor Target Groups (426.000 in 2007)

- Consumers from Germany and neighbouring countries
- Foodindustry representatives
- Wholesalers
- Retailers
- Agricultural importers
- Agriculture, forestry, horticulture, and fishing experts
- Agricultural policy and administration experts
- trade and popular media journalists (5100 from 72 countries in 2007)

Supporting Program

More than 250 symposia, seminars, forums, committee meetings, etc. take place during the IGW. Some events are held over a period of days. Participants include a range of commercial and governing bodies from the agricultural and food industries: the 15. East-West Agricultural Forum with 1400 participants, the 28. International Agricultural Policy Forum with 800 paticipants, as well as congress forums on agriculture, livestock breeding, and industrial/energy crops.
A special "Freshness Forum" -Meat produce - is held for food industry representatives.

Organizer

Messe Berlin GmbH
Messedamm 22
D - 14055 Berlin
Project Manager: Mr. Lars Jaeger
phone: +49 (30)/ 3038-2026/ 2027,
fax +49 (30)/ 3038-2019
E-Mail: igw@messe-berlin.de

Thematic sponsors:
Bundesvereinigung der Deutschen Ernährungsindustrie BVE
Deutscher Bauernverband DBV.